DSP For Amazon

Scale their reach to customers beyond Seller Central advertising

Serve ads to custom audiences built from Amazon's exclusive data

Use your existing traffic to retarget shoppers who have visited your products

Edge out your competitors in advertising reach and exposure

Reach the desired audience

What is Amazon DSP?

The Amazon Demand-Side Platform (DSP) is an advertising platform that lets businesses buy display ads on and off Amazon. It’s unique because it’s powered by Amazon’s exclusive purchasing database.

It’s like buying ads on Facebook but using the data intelligence of Amazon.

Amazon Advertising

Amazon PPC Advertizing

Amazon DSP Advertising

Audience InsightsYou Can't Get Anywhere Else

Shopper Retargeting Ads

Also Known As Brand Re-Engagement Or Remarketing. Its Amazon’s Way Of Bringing Shoppers Back Into The Purchase Funnel After They’ve Already Seen Your Products. These Ads Are Dynamic Which Means You Can Share A Compelling Testimonial Or Offer A Coupon Code They Can’t Refuse.

Audience Overlap

Find More Shoppers That Overlap With Your Existing Customer Data. Other DSPs (Like The Facebook Ads Platform) Calls This Your Lookalike Audience.

The more shoppers you find that behave more like your customers = the more revenue you can generate.

Target By Demographic Insights

Filter Your Ad Targeting By Demographic Powered By Amazon’s Exclusive Purchasing Data:

Dynamic Ads Aka Your Own Amazon Fortune Teller

Amazon DSP DEA (Dynamic Ecommerce Advertising) Predicts When, Where, And What Time Your Ideal Customers Are Browsing Or Planning On Purchasing Your Products.

Amazon DSP DEA (Dynamic Ecommerce Advertising) predicts when, where, and what time your ideal customers are browsing or planning on purchasing your products.

How DSP Works With Your Current Advertising:

Amazon DSP allows you to serve different type of ads depending on where you want to

reach your customers in your purchase funnel.

DSP Also Includes 5 New Ad Types For All 5+ Off-Amazon Platforms

Filter Your Ad Targeting By Demographic Powered By Amazon’s Exclusive Purchasing Data:

"More customers are completing their purchase journey on Amazon..."

…And If Your Customers Are Choosing Between You Or Your Competitors, Wouldn’t
It Be Nice To Have Your Brand Be Top Of Mind?

Are Your Amazon Businesses A Good Fit For DSP Advertising?

Your Time And Money Are Valuable. We Only Want To Work With You If We Know We Can Make A Difference In Your Business. If You…

Are Looking To Maximize Advertising Reach Beyond What Is Available In Seller Central.
Have Revenues Of $100,000 (Or Local Currency Equivalent) Or More Per Month In The Amazon Marketplace.
Are Willing To Budget At Minimum $10,000 In Ad Spend To Get A Display Campaign Running
Have One Or More Products With A High Session Count (3,000+ Sessions/Month) That Would Allow Us To Build Targeting Audiences
Understand That Display Advertising Requires A Different Mindset And Strategy
Have Your Top Selling Products With Product Detail Pages At 100% Retail Readiness

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Contact Us

Pathfinder works exclusively with brands established on and off Amazon. This ensures your business will see meaningful results and a better return on advertising spend.